Master the Message. Master the Market.

Our Services

Strategic Counsel


We begin the strategic process with a thorough understanding of your strategic goals, business model and opportunities. It is this overarching conception of your organization, translated into positioning and messaging, that guides specific tactics and timing. The external environment can rapidly change — and usually does. An exchange of strategic information and ideas is an ongoing part of our account planning and implementation. 

Issues Management

 We help influence the issues that drive clients’ strategic goals. Our team draws upon its Washington, DC experience working for organizations concerned with economic development, education and training, foreign aid and other issues. Our representation on behalf of clients has involved us in issues including the Internet in the schools, workers’ compensation, technology investment in Asia and Europe and relief and development projects around the world.  

Media Relations

 Placing the right message in the right outlet at the right time is the primary way in which we help clients master the market. Success in this arena requires understanding the media environment, cultivating media contacts and, above all, tenacious outreach. We have deep experience delivering clients’ messages to top tier business outlets and a wide array of vertical publications. In addition, we have experience producing and placing bylined articles and editorials on a variety of topics. You expect placements. We deliver.  

About Us

Knowledge & Experience

 You'll work with seasoned professionals who focus on delivering results.   We won't schedule a lot of meetings or send you long reports.   You'll get our experience, focus and drive to help you advance your strategic goals. 


Our focus on results, combined with our lean structure, translates into competitive rates.  You pay us strategic counsel and results.   Period. 

Founder and Client Contact

Principor was founded by John Jordan.   John leads every account and participates in every aspect of a client's campaign.    

John has more than twenty years of public relations experience designing campaigns and programs to achieve strategic goals in numerous for-profit and non-profit sectors. Based in Washington, DC,  John has combined marketing communications with issues management and public affairs expertise for clients including World Neighbors, DMEC,  IMA World Health, Hill&Ponton, Fidelis Security System (acquired by General Dynamics), Nucleus Solutions (acquired by Hewitt Associates) and PestPatrol (acquired by CA Technologies). 

John was a partner at The Aker Partners, where he created and led the agency’s Technology Practice Group. There he led work for Wedgetail Communications, Lightspeed Systems and NeuStar. 

Before joining The Aker Partners, John was Senior Vice President at PorterNovelli, where he led the Technology Practice Group in the firm's Washington, DC office. Clients included Nextel Communications, one of PorterNovelli's 10 largest technology clients.  Work for Nextel included marketing, internal and crisis communications. 

Prior to building a technology team at Porter Novelli, John spent three years working with technology and government clients in WeberShandwick WorldWide's Silicon Valley office. Clients included WIPRO, RightWorks, Compatible Systems, Tumbleweed, SmartForce, and the 3i Group. John also spearheaded the public affairs practice, working with the Hong Kong Economic and Trade Office, Singapore National Science & Technology Board, and the Industrial Development Board of Northern Ireland.

Contact Us

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We are here for you!

We  believe that a business with a great public relations team can make a great impact on  the world. Take the first step: contact us, and together, we will help  you get your message to the world.

Principor Communications

427 N Street SW Washington, DC 20024, United States

(202) 554-5796